For Consumer Product Strategy Professionals

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	December 15, 2009 Digital Music Consumption Around The Globe by Sonal Gandhi with Mark Mulligan, Laura Wiramihardja

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Executive Summary

The adoption of digital music differs greatly in different regions across the globe, presenting unique sets of challenges and opportunities. Europeans, for instance, are more active than Americans in both PC- and mobile-based music activities but are less likely to purchase digital music. Asia Pacific countries boost some of the highest rates of both mobile music adoption and peer-to-peer (P2P) file sharing. In the US, digital music adoption is starting to stabilize. The music industry needs both overall product innovation and region-specific solutions to boost digital sales globally.

This is an excerpt

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