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April 16, 2004 Digital Video Recorders Take FlightUS Penetration Will Pass 10% By The End Of Next Yearby Josh Bernoff with Chris Charron, Charles Q. Strohm, Ayanna Lonian |
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This is an excerpt
Executive Summary
As cable rolls out DVRs, penetration will double this year to 7% and rise to 44% by 2009. In contrast to today's affluent, technology-optimistic DVR owners, the next generation of DVR households will be distinguished only by their affinity for television. Even as networks and advertisers are forced to grapple with DVR ad-skipping, consumer electronics companies will use OpenCable to push out new DVR-capable devices.
Features
Forecast: US DVR Penetration, 2004 To 2009
This is an excerpt
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