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January 23, 2008 Direct-to-Physician Online MarketingBenchmarking and Leveraging Physicians' Adoption of Social Mediaby Monique Levy with David Daniels |
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This is an excerpt
Executive Summary
Recently, the physician Web-based community Sermo secured more than $26 million in funding and partnered with the American Medical Association. Later, Pfizer announced a strategic collaboration with Sermo to provide clinical content in branded HotSpots to the site.
Key Questions
- How do online physicians connect with one another online?
- What are the characteristics of socially connected online physicians, and how relevant is this segment to pharma marketers?
- To what extent will adoption of online social media increase among online doctors, and how should pharma marketers leverage this trend?
This is an excerpt
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