For Customer Intelligence Professionals

Primary Analyst Photo	Document Information	Rate this Document
	May 16, 2007 (updated May 18, 2007) The Direct Marketing Services Ecosystem by Dave Frankland with Elana Anderson, Jennifer Joseph	Average: 9  (6 ratings)

This is an excerpt

Executive Summary

Most marketers who outsource tasks to support their direct marketing efforts work with several service providers. Unfortunately for marketers, there are a multitude of vendor options across many overlapping submarkets. The result? Confusion, frustration, and missed expectations as marketers struggle to identify their outsourcing options. This report will help marketers understand the direct marketing services market, identify the right vendor categories to work with for specific tasks, and provide insight into structuring relationships with outsourced providers.

This is an excerpt

Buy Risk-Free

Price: US $2495

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.