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For Interactive Marketing Professionals
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June 18, 2007 Direct NavigationMaximizing Traffic to Drive ROIby Kevin Heisler with Sapna Satagopan, Nate Elliott, Zia Daniell Wigder |
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Executive Summary
Direct navigation is the largest untapped market for paid search advertisers and agencies. With Google having increasingly become a gateway to the Internet and a navigation tool, Internet users have become accustomed to typing domain names into the address bar, creating a new source of traffic for marketers.
Key Questions
- Which hurdles must advertisers overcome to take advantage of direct navigation?
- How can marketers benefit from direct navigation networks?
This is an excerpt
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