For Content & Collaboration Professionals

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Executive Summary

Growing consumer demand and Internet-based news is pushing the press industry to rethink its online initiatives and use of Web content management (WCM). In Q3 2005, Forrester interviewed 20 leading European and North American press organizations about WCM adoption, pain points, and future plans. Surprisingly, half of those interviewed still rely on in-house software and many would not consider commercial WCM products — fearing that no solution could meet their specific needs. However, as the entire media space moves toward multimedia news coverage, internal IT teams will struggle to manage increasing volumes of rich content and meet consumer demands with custom systems that can't match the functionality of commercial off-the-shelf (COTS) products. Some leading press organizations now recognize that bespoke software cannot keep pace and are reaping the benefits of commercial WCM products. It's time to reconsider the use of in-house solutions.

TABLE OF CONTENTS

• Internet News Adoption Puts Press Organizations At A Technology Turning Point
• A Lack Of Flexibility And High Dissatisfaction Levels Impact WCM Adoption
• Maturing WCM Solutions Are Attracting Some Attention

RECOMMENDATIONS

• Press Groups: Reconsider Reliance On In-House WCM Systems
• Vendors Must Embrace The Press' Editorial Process Needs To Stand A Chance
• Supplemental Material
• Related Research Documents

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