For Customer Experience Professionals

Primary Analyst Photo	Document Information	Rate this Document
	July 30, 2008 Don't Miss These Opportunities To Differentiate Your Site With Brand-Building Copy by Ron Rogowski with Harley Manning, Steven Geller	Average: 7  (4 ratings)

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Executive Summary

Done correctly, subtle changes to link names, system feedback, and error messages can help take a site experience from bland to differentiated. To get the maximum brand-building benefit from their sites, customer experience professionals should specify the emotions they want to evoke from site visitors, use language that is both clear and colorful, and focus on making copy tone and manner seamless throughout the online experience.

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