For Consumer Product Strategy Professionals

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	April 10, 2009 Driving Consumer Product Innovation Introducing Forrester's Consumer Product Innovation Viability Scorecard by Paul Jackson with J.P. Gownder, Dan Wilkos	Average: 9  (2 ratings)

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Executive Summary

We are entering a period of near-unprecedented change in the consumer product space — available technology, global markets, and new levels of consumer engagement are clashing head-on with recessionary spending pressures, new competitors, and a raft of radical new business models. Firms need to innovate their way out of the potential decline of revenues from established products. Both evolutionary and revolutionary product and service innovation come into play here — and Forrester's Consumer Product Innovation Viability Scorecard can help measure likely success.

TABLE OF CONTENTS

• Why Innovate?
• Categorizing Innovation
• Structuring Innovation And The Product Development Process
• Introducing Forrester's Consumer Product Innovation Viability Scorecard

WHAT IT MEANS

• Invest In Innovation Practices To Change The Shape Of Product Strategy
• Supplemental Material
• Related Research Documents

This is an excerpt

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