For Financial Services Professionals

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	November 29, 2005 Driving Sales Through The Branch Network by Cliff Condon with Martha Bennett, Mary Pilecki, Elena Giovannini, Ashara Giordanelli

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Executive Summary

Bank executives are investing in branches to drive greater product cross-sell through their brick-and-mortar channel. But making the transition from transaction-based branches to sales-oriented ones will require large-scale change. In addition to reworking the physical layout, changes in staffing, technology, and processes will be necessary to turn branches into a sales engine for the organization.

TABLE OF CONTENTS

• Bankers Look To Branches To Drive Sales
• Branches Remain Central To Sales Strategies
• Branch Design Begins With Staff, Technology, And Process
• Branch Layout Delivers The Customer Experience

RECOMMENDATIONS

• Building Branch Design Into Distribution Strategies
• Supplemental Material
• Related Research Documents

This is an excerpt

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