For Consumer Product Strategy Professionals

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	July 1, 2008 (updated July 28, 2008) The Dual-Monitor Product Bundling Opportunity Product Strategists Should Create Product Bundles To Target Young, Web 2.0-Savvy Consumers by J.P. Gownder with Michelle de Lussanet, Laura Wiramihardja	Average: 9  (1 rating)

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Executive Summary

Information workers have employed dual-monitor solutions on their desktops for years. Yet consumer product strategists aren't actively marketing dual-monitor product bundles to consumers. They're missing an opportunity. Nearly a quarter of US online consumers are interested in using dual monitors, particularly the young, those who desire stylish PCs, and those who use Web 2.0 social networking technologies. When crafting these product bundles, product strategists should honor the price-consciousness of consumers — to create appeal, they must offer bundles at a reduced price. But the gains in volume should be attractive to consumer product strategists looking to expand sales.

This is an excerpt

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