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March 19, 2009 Dutch Online Retail And Travel Forecast, 2008 To 2014We Expect Consumer eCommerce To Reach More Than €8 Billion In The Netherlands By 2014by Lauriane Camus, Victoria Bracewell Lewis with Benjamin Ensor, Alexander Hesse, Brendan McGowan |
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Executive Summary
Online shopping in the Netherlands is mature and mainstream, with more than half of adults regularly buying online. Books are the most popular category that Dutch Net users buy online, followed by leisure travel, event tickets, and clothing. Despite the current economic downturn, by 2014, nearly 10 million Dutch online shoppers will spend more than €8 billion via the Internet. We forecast that by 2014, leisure flights, consumer electronics, and hotels will account for the most online revenue, with €1.9 billion, €1.7 billion, and €1.1 billion, respectively.
TABLE OF CONTENTS
- Two-Thirds Of Dutch Adults Shop Online
- eCommerce In The Netherlands Has Become Mainstream
- Online Sales Will Grow Steadily Over The Next Five Years
- Supplemental Material
- Related Research Documents
This is an excerpt
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