For Consumer Product Strategy Professionals

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	December 3, 2008 DVRs in Europe Targeting Regular Recorded TV Viewers to Drive Growth by Laurence Meyer with Ian Fogg, Galina Naydenova

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Executive Summary

Digital video recorders (DVRs) are now part of the range of services provided by most European pay TV platform operators. However, DVR service is still a nascent market.

Key Questions

• What proportion of European households had a DVR in 2007?
• How will DVR adoption evolve by 2013?
• How can pay TV operators accelerate the growth of their DVR subscriber base, and to what extent will high-definition (HD) DVRs encourage DVR adoption?

This is an excerpt

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