For Consumer Product Strategy Professionals

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	July 23, 2007 DVRs in Europe Identifying Opportunities for Stand-alone DVR Services by Laurence Meyer with Ian Fogg, Mark Mulligan, Galina Naydenova

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Executive Summary

The number of digital video recorder (DVR) services launched on pay-TV platforms has recently multiplied in Europe. Consumers' increased awareness of DVR benefits should expand opportunities in the free-to-air (FTA) TV market for new DVR initiatives, such as Freeview Playback in the UK or InOutTV in Spain.

Key Questions

• How do European DVR owners value DVR features and use them?
• Under which market conditions will stand-alone DVR services prosper, and will they constitute a viable alternative to pay-TV DVR offerings?

This is an excerpt

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