Document Controls
For Interactive Marketing Professionals
| Primary Analyst Photo | Document Information | Rate this Document |
|---|---|---|
 |
January 11, 2007 E-Coupons Engage Customers Beyond Discountsby Lisa Bradner with Chloe Stromberg, Shar VanBoskirk, Tenley McHarg |
|
This is an excerpt
Executive Summary
Half of coupon users who go online use Web coupons as well. Although these e-coupon clippers tap more sources and consume more coupons than their offline-only brethren, they are still valuable marketing targets. They make more money, shop online more, and talk about new products with peers more than offline coupon users do. To effectively tap into the value of e-coupon users, brand marketers must treat e-coupons as part of customer conversations, rather than as drivers of ad hoc transactions.
This is an excerpt
Buy Risk-Free
Price: US $499
Our Money-Back Guarantee: If you are not completely satisfied, return it for a full refund within three weeks of your online purchase.
Already a Forrester Client?
Log in to read this document.
