For Interactive Marketing Professionals

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	September 3, 2008 E-mail Delivery Optimization Tactics Maximizing Inbox Delivery Rates by David Daniels

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Executive Summary

The delivery landscape is continually changing, presenting a persistent challenge for e-mail marketers.

Key Questions

• What can marketers do to improve their list hygiene practices?
• Which delivery tools and tactics are necessary, and which ones are demonstrating return on investment (ROI)?

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