For Interactive Marketing Professionals

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	February 12, 2007 E-mail Marketing Assessing Relevance and Use in Reaching Small Businesses by Sonal Gandhi with David Daniels, Amanda Guzman

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Executive Summary

E-mail is an important tool in marketing to small-business decision makers. There's further evidence of its growing potency and effective use by business-to-business (B-to-B) marketers.

Key Questions

• What is the significance of e-mail marketing in targeting small-business decision makers?
• How are B-to-B marketers using e-mail differently than are business-to-consumer (B-to-C) marketers?

This is an excerpt

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