For Interactive Marketing Professionals

Primary Analyst Photo	Document Information	Rate this Document
	April 17, 2008 E-mail Marketing to Hispanic Users Understanding Similarities and Differences of Personal E-mail Use by Diane Clarkson with David Daniels

This is an excerpt

Executive Summary

The Hispanic population is the largest US minority group. To effectively target members of this group, e-mail marketers must understand their personal e-mail preferences and promotional e-mail's influence on their purchases.

Key Questions

• How does personal e-mail use and influence vary between online US Hispanics and non-Hispanics?
• To what extent have US Hispanic e-mail users adopted social messaging instead of e-mail for personal communication?

This is an excerpt

Buy Risk-Free

Price: US $199

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.