For Interactive Marketing Professionals

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	August 12, 2008 E-mail Marketing to Small Businesses Assessing E-mail Attitudes and Behavior to Optimize Marketing by David Daniels

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Executive Summary

E-mail marketing is an efficient tool for pushing small businesses through the consideration and purchase process, with the number of small businesses (i.e., with fewer than 100 employees) researching products and services online increasing.

Key Questions

• How cluttered are small-business owners' and operators' e-mail inboxes?
• How engaged are small-business owners and operators with e-mail?

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