For Interactive Marketing Professionals

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	October 23, 2008 E-mail Spending and Governance, 2008 by David Daniels with Lauren Jesuitus

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Executive Summary

Faced with familiar challenges, e-mail marketers are tasked with aligning constrained resources to budgets in order to break through increased inbox clutter.

Key Questions

• What are annual salaries for e-mail marketers, and how have they changed?
• How do 2008 e-mail marketing budgets compare with previous years'?
• How are e-mail marketers aligned with other marketing channels within the organization?

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