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For Interactive Marketing Professionals

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May 14, 2007

E-mail Spending and Governance, 2007

by David Daniels

with Amanda Guzman

This is an excerpt

Executive Summary

E-mail marketers face familiar challenges, needing to align constrained resources with budgets to break through increased inbox clutter.

Key Questions

  • What are annual salaries for e-mail marketers, and how have they changed?
  • How do 2007 e-mail marketing budgets compare with budgets of previous years?
  • How much e-mail do marketers send on a monthly basis?

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

IT Spending & Budgeting, IT Adoption, Marketing & Advertising, Interactive Marketing

Geography

Asia Pacific, Europe, North America