For Customer Experience Professionals

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	June 27, 2007 eBay San Dimas Marks A New Era For RIAs Desktop RIAs Outgrow Browsers To Offer Immersive User Experiences by Ron Rogowski with Harley Manning, Steven Geller	Average: 9  (1 rating)

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Executive Summary

The much-anticipated beta version of eBay San Dimas has arrived, ushering in a new era in rich Internet applications (RIAs). Adobe Integrated Runtime (AIR, formerly known as Apollo) applications like eBay San Dimas take RIAs out of the browser and put them on the desktop. These desktop applications enable occasionally connected use, customized content views, and a branded experience that can act as a platform for closer relationships with customers. But desktop RIAs aren't for everyone. Companies must assess whether their power users will benefit from the capabilities of AIR applications in a world in which the desktop will likely become very crowded.

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