For eBusiness & Channel Strategy Professionals

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	November 16, 2009 eBusiness Professionals: Plan Your Customer Intelligence Strategy Now How To Develop A Focused Customer-Centric Approach an introduction by Brian K. Walker

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Executive Summary

The importance of eBusiness professionals to the customer intelligence (CI) effort is clear. As owners of the online profit and loss (P&L), they must align with the CI command center to drive a true multichannel, multipronged approach, which Dave Frankland outlines in his report, "The Intelligent Approach To Customer Intelligence." The eBusiness leader will therefore need to grapple with the cultural, technological, and organizational changes brought on by the maturing CI organization, as it will catalyze eBusiness success.

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