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For eBusiness & Channel Strategy Professionals

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December 15, 2008

eBusiness' Role In Regaining Traveler Loyalty

an introduction by Henry H. Harteveldt

This is an excerpt

Executive Summary

The number of US online leisure travelers has fallen from 31% in 2006 to 25% in 2008. Travel eBusiness contributes to this loss by not making online travelers feel welcome, not letting them control the information they want to see on the home page, and failing to create an adequate level of confidence that the firms are taking the necessary steps to protect and respect travelers' personal information. A recent Forrester report identifies why online travelers are worth winning back and illustrates several steps travel eBusiness professionals can take to achieve this objective.

This is an excerpt

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ALSO OF INTEREST

RESEARCH CATEGORIES

Technology

eBusiness/eCommerce, Business-To-Consumer eCommerce, eBusiness/eCommerce Adoption, eBusiness/eCommerce Strategy, Customer Experience, Channel Design Strategies, Marketing & Advertising, Brand Strategy, Interactive Marketing, Relationship Marketing

Industry

Consumer Industries, Consumer Technology, Consumer Portals & Search, Travel, Consumer Travel, Travel Distribution, Travel Marketing, Travel Technologies

Geography

Asia Pacific, Europe, North America