For Healthcare & Life Sciences Professionals

Primary Analyst Photo	Document Information	Rate this Document
	October 19, 2004 eDetailing Breaks Pharma's Marketing Boundaries Why Pharma Firms Should Influence NPs And PAs Online by Elizabeth Boehm with Bradford J. Holmes, Sara E. McAulay

This is an excerpt

Executive Summary

In the face of reimportation, threats of price controls, and increasingly contentious competitive markets, pharmaceutical execs are desperate for sales and marketing efficiency. As a means to that end, reaching out to nontraditional marketing targets — prescription writers and influencers like NPs and PAs — looms large on many brand teams' agendas. To keep costs low and reach high, pharma firms should adapt eDetailing campaigns to this up-and-coming audience.

This is an excerpt

Buy Risk-Free

Price: US $499

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.