For Customer Experience Professionals

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	July 29, 2005 Effective Translation Management Saves Time, Reduces Cost by Ron Rogowski with Bob Chatham, Nate L. Root, Caroline L. Carney

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Executive Summary

Firms managing multiple Web sites around the globe are often unaware of how much it's costing them to translate content for local audiences. Beyond per-word translation costs, firms incur hidden costs in the form of process inefficiencies, marketing inconsistencies, and go-to-market delays. To reduce these costs, firms should centralize their translation management efforts, build an institutional memory of past translations, and squeeze manual steps out of their translation processes.

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