For Customer Intelligence Professionals

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	October 29, 2008 Effective Web Technology Management Assessing Product Suites, Point Solutions, and In-House Development by John Lovett with David Daniels

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Executive Summary

Technologies designed to ease the burden of interactive marketers continue to proliferate. Site operators grapple with complex purchasing decisions, often raising the question of whether to build, buy, or assemble.

Key Questions

• What are buying tendencies for Web site operators regarding product suites, point solutions, or outsourced services?
• What are consideration factors when purchasing Web site technologies?

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