For Customer Intelligence Professionals

Primary Analyst Photo	Document Information	Rate this Document
	June 5, 2007 Eight Marketing Technologies That Enable Customer Centricity by Suresh Vittal with Cliff Condon, Elana Anderson, Jennifer Joseph	Average: 8  (10 ratings)

This is an excerpt

Executive Summary

Many marketers are abandoning their traditional product focus and trying to adopt a more customer-centric one. But doing so requires the use of numerous technologies that facilitate deep customer understanding and better targeting of offers. To help, Forrester has identified the eight technologies that firms must master in their transition to customer centricity and offers advice on how to get started on the implementation.

This is an excerpt

Buy Risk-Free

Price: US $2495

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.