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November 18, 2008 Electronic Statement Optimization, 2008Neutralize Inhibitors to Expand Breadth of Useby Edward Kountz with Patti Freeman Evans, Bailey Liackman |
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Executive Summary
Banks are heavily investing in electronic statementing capabilities, but they face several hurdles in encouraging wary non-users to make the shift.
Key Questions
- What percentage of US online users report receiving electronic statements from a financial services provider?
- Among online users not interested in receiving electronic statements, what are the primary inhibitors?
- How can financial institutions (FIs) neutralize inhibitors and expand electronic statement adoption?
This is an excerpt
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