For Interactive Marketing Professionals

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	March 2, 2007 Email Marketing Comes Of Age by Shar VanBoskirk with Julie M. Katz

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Executive Summary

Despite concerns about declining attitudes toward email marketing, the medium is alive and well. In fact, email lovers are some of marketers' most valuable customers. They spend more online, buy impulsively, pay for convenience, and tell others about ads and emails they value. Marketers should turn more of their customers into email lovers by tuning email programs to their particular behaviors.

This is an excerpt

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