For Interactive Marketing Professionals

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	February 17, 2009 Your Email Marketing Road Map For 2009 Marketers Should Make The Most Of Available Tools And Services by Julie M. Katz with Dave Frankland, Christine Spivey Overby, Emily Murphy

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Executive Summary

Marketers haven't had much impetus to improve email strategy and execution until now. The floundering economy and rapidly changing consumer behavior force marketers to take advantage of tools their technology partners have offered for a while. Better use of data and stronger points of integration will help email marketers become more customer-focused. Once marketers take this first step, they'll open the doors for more radical innovation in the channel.

TABLE OF CONTENTS

• Stagnant Email Programs Won't Pass Muster
• Ten Ways Email Marketers Can Get More From Their Programs Today

WHAT IT MEANS

• Marketer Adoption Of New Email Basics Spurs True Innovation
• Supplemental Material
• Related Research Documents

This is an excerpt

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