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	December 22, 2005 Email Marketing Service Providers Scorecard Summary: CheetahMail, An Experian Company Key Findings From "The Forrester Wave™: Email Marketing Service Providers, Q4 2005" by Shar VanBoskirk with Chris Charron, Tenley McHarg

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Executive Summary

CheetahMail has made little progress toward the multichannel marketing ideal that it promised when it was acquired by database marketing company Experian in March 2004. The vendor continues to dominate in retail and gets good marks for campaign management. However, CheetahMail is less automated than its competitors. Advanced marketers will find that their data management and integration needs require big service engagements and that CheetahMail's multichannel execution is no easier because of its Experian partnership.

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