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December 22, 2005

Email Marketing Service Providers Scorecard Summary: Digital Impact, An Acxiom Company

Key Findings From "The Forrester Wave™: Email Marketing Service Providers, Q4 2005"

by Shar VanBoskirk

with Chris Charron, Tenley McHarg

This is an excerpt

Executive Summary

Longtime email marketing agency Digital Impact (DI) provides enterprise-level email marketing solutions primarily in a full-service capacity. Although it is capable of supporting most marketers' needs through a combination of its capable platform and professional services, DI does not yet provide enterprise-level, multichannel capabilities beyond online services and data appends.

This is an excerpt

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