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	December 22, 2005 Email Marketing Service Providers Scorecard Summary: DoubleClick Email Solutions Key Findings From "The Forrester Wave™: Email Marketing Service Providers, Q4 2005" by Shar VanBoskirk with Chris Charron, Tenley McHarg

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Executive Summary

DoubleClick Email Solutions is still one of the largest vendors in the email marketing space, despite a turbulent year structurally. The bubble survivor transitioned this summer into a private company through a sale to equity fund Hellman & Friedman and still provides a number of unique features to midmarket emailers. However, DoubleClick is not the sure fit that it once was. Its multichannel capabilities are limited to integrating offline and Website data into email segments, it tends toward operational — rather than strategic — assistance, and the company's long-term direction is a work in progress.

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