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December 22, 2005 Email Marketing Service Providers Scorecard Summary: Epsilon InteractiveKey Findings From "The Forrester Wave™: Email Marketing Service Providers, Q4 2005"with Chris Charron, Tenley McHarg |
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Executive Summary
Formerly Bigfoot Interactive, Epsilon Interactive has the most scalable platform and one of the most comprehensive feature sets in the industry, making it a solid choice for large companies seeking to execute high-volume, dynamic campaigns. The company's technology and professional services are equally strong. The downside is that client references indicate that its robust functionality can be overwhelming. Marketers selecting Epsilon Interactive should plan to spend some time mastering the platform or using professional services to help fully leverage its capabilities.
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