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December 22, 2005

Email Marketing Service Providers Scorecard Summary: Harte-Hanks Postfuture

Key Findings From "The Forrester Wave™: Email Marketing Service Providers, Q4 2005"

by Shar VanBoskirk

with Chris Charron, Tenley McHarg

This is an excerpt

Executive Summary

Harte-Hanks Postfuture, now the small email arm of database marketing giant Harte-Hanks, provides one of the simplest dynamic content and transaction email functionalities available. But the vendor is still working through its strategic direction as a new part of Harte-Hanks. Sophisticated marketers will be happy with Harte-Hanks Postfuture, as long as they understand that they may feel some bumps as Harte-Hanks irons out the kinks of the acquisition.

This is an excerpt

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