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December 22, 2005 Email Marketing Service Providers Scorecard Summary: Premiere Global ServicesKey Findings From "The Forrester Wave™: Email Marketing Service Providers, Q4 2005"with Chris Charron, Tenley McHarg |
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Executive Summary
Longtime email blaster Premiere Global Services is a contender in the email marketing services market because of its ability to execute coordinated fax, SMS, and email campaigns. However, it trails competitors in some email best practices, such as easy dynamic content creation and integration with Web site analytics partners. And its clients continue to use it primarily as an execution tool. Based on its ability to manage multichannel scenarios and its suite of related business communications services, this tool is a good fit for autonomous business marketers who don't intend to send highly customized campaigns.
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