For Marketing & Advertising Professionals

Primary Analyst Photo	Document Information	Rate this Document
	December 22, 2005 Email Marketing Service Providers Scorecard Summary: Responsys Key Findings From "The Forrester Wave™: Email Marketing Service Providers, Q4 2005" by Shar VanBoskirk with Chris Charron, Tenley McHarg

This is an excerpt

Executive Summary

Email standalone Responsys has re-emerged as a leader in the email marketing space after completely overhauling its platform and corporate strategy this past year. Its interface, dynamic content, reporting, and integration capabilities are particularly strong, making it an easy choice for enterprise or midmarket users running sophisticated email programs. Responsys is better as an application service provider (ASP) than as a full-service solution, so marketers seeking an email agency should look elsewhere.

This is an excerpt

Buy Risk-Free

Price: US $1749

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.