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	December 22, 2005 Email Marketing Service Providers Scorecard Summary: RightNow Technologies Key Findings From "The Forrester Wave™: Email Marketing Service Providers, Q4 2005" by Shar VanBoskirk with Chris Charron, Tenley McHarg

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Executive Summary

CRM vendor RightNow Technologies includes both a hosted and an installed email marketing solution in the marketing module of its product suite, which also includes sales force automation and customer service applications. Although RightNow fails in several basic email criteria, its multichannel capabilities are best-of-breed. The best fits for this vendor are midmarket or B2B marketers who already use the RightNow suite, sell through a consultative process, or are looking for a purely self-service solution.

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