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	December 22, 2005 Email Marketing Service Providers Scorecard Summary: Yesmail Key Findings From "The Forrester Wave™: Email Marketing Service Providers, Q4 2005" by Shar VanBoskirk with Chris Charron, Tenley McHarg

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Executive Summary

Email veteran Yesmail has made no improvements to its platform for at least two years — which means that clients who require any nonbasic functionality like multichannel segmentation, dynamic content campaigns, or even integration with Web analytics partners should expect to pay hefty professional services fees. Yesmail is only an option for marketers who can pay the vendor to customize its hosted solution.

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