For Marketing & Advertising Professionals

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	October 6, 2006 The Email Marketing Vendor Landscape A Directory Of Specialists In Email Marketing Delivery And Services by Shar VanBoskirk with Elana Anderson, Jennifer Joseph	Average: 10  (2 ratings)

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Executive Summary

Email marketing software vendors and service providers deliver the technology, delivery assurance services, measurement tracking, and strategic advice necessary to create and deliver competitive email programs. In December 2005, we published a detailed evaluation of nine of the largest email marketing ASPs — but buyers have dozens of other choices. This report provides data on average email budgets and vendor sourcing habits, basic information on 48 vendors — including agencies, ASPs, and software providers — and a set of key questions to help potential buyers determine the right vendor shortlist.

TABLE OF CONTENTS

• Email Marketing Is Ubiquitous
• The Vendor Landscape Is Mature And Crowded

RECOMMENDATIONS

• Tips For Vendor Selection
• Supplemental Material
• Related Research Documents

This is an excerpt

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