EMC, historically a hardware storage company, has diversified into software over the past several years by acquiring — among many others — Documentum in 2003 and ProActivity in June 2006. Before its acquisition, ProActivity was a small, private, but rapidly growing business process modeling company. Post-acquisition, ProActivity has been folded into EMC/Documentum's BPMS product line. The main downside in ProActivity is its weak life-cycle management features. Market presence has been a major issue because of the company's very small size, but the product will no doubt benefit from EMC's worldwide presence. The company is a Strong Performer in the business process modeling tools space, though companies interested in a modeling tool separate from the Documentum content management suite should closely monitor EMC's strategy with regards to this product.
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