For CMO & Marketing Leadership Professionals

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	February 8, 2011 Emerging Technologies B2B CMOs Should Watch In 2011 by Jeff Ernst with David M. Cooperstein, Matthew Dernoga	Average: 8  (1 rating)

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Executive Summary

Business-to-business (B2B) CMOs need to keep their eyes on emerging technologies that have the potential to improve customer engagement. Some of the most promising tools are not yet receiving a lot of attention. To highlight these technologies, this is the first in a series of reports on technologies that are being used by large enterprises to improve customer engagement at different stages of the customer life cycle. This report covers content curation, listening platforms, brand advocate platforms, as well as appointment routing and scheduling.

This is an excerpt

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