With consumer-directed health plan (CDHP) enrollment growing rapidly, it's time for health plans that haven't developed a CDHP offering to jump in with both feet. This document reveals employers' plans for purchasing CDHPs and what product features they want from vendors. Data from the Employee Benefit News/Forrester Research 2005 Benefits Strategy And Technology Study indicate that CDHP is a high priority for benefits executives, but health plans should be forewarned that not just any consumer-directed product will do. Employers are becoming savvy purchasers, looking for sophisticated online tools for their members and integrated spending accounts.
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