For Consumer Product Strategy Professionals

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	February 15, 2008 The End Of The Music Industry As We Know It The State Of The Digital Audio Market 2008 by James L. McQuivey, Ph.D. with Ellen Daley, April Lawson	Average: 8  (4 ratings)

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Executive Summary

The close of 2007 marked the end of a decade of decline for the music industry. Digital audio — first illegal and now legal — has permanently changed how people find, buy, and listen to music. The new music industry economics will bring in $4.8 billion in revenue from digital downloads in the US in 2012, yet even the 23% compound annual growth rate (CAGR) from now until then will not compensate the industry for its losses. Media executives eager to stay afloat in this receding tide must clear the path of discovery and purchase, but only hardware and software providers can ultimately make listening to music as easy as turning on the radio.

TABLE OF CONTENTS

• The Music Industry Has Woven A Tangled Web
• The Current State Of Consumer Audio
• Half Of All Music Sold In The US Will Be Digital In 2011

RECOMMENDATIONS

• Solve The Discovery Problem First, Then Get Out Of The Consumer's Way

WHAT IT MEANS

• The Industry's "Product" Has Changed Forever
• Supplemental Material
• Related Research Documents

This is an excerpt