For Technology Marketing Professionals

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	May 7, 2009 The Enterprise 2.0 Buyer Profile: 2009 The Top Priorities And Needs Of Firms Looking At Enterprise 2.0 Technology by G. Oliver Young with Peter Burris, Zachary Reiss-Davis	Average: 10  (1 rating)

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Executive Summary

In 2009, nearly one in two businesses will make use of enterprise 2.0 software, a staggering number given that the application of social software to employee collaboration and productivity goals is just three years old. However, few firms are currently taking a holistic approach to their deployments and employee access remains low. Given that we're in the midst of a deep global recession, where will the money for enterprise 2.0 initiatives come from? Forrester recommends technology marketers emphasize cost savings throughout the business, tie into other IT initiatives, and embrace the most popular use cases for enterprise 2.0 software in 2009.

TABLE OF CONTENTS

• Enterprise 2.0 Tools Will Hit The Mainstream In 2009, Despite The Recession

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• Smart Positioning And Creative Case Studies Will Win Deals In 2009
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