In March 2006, Forrester surveyed 347 contact center decision-makers at North American and European enterprises about their plans for interactive voice response (IVR)/speech platforms. Of the 153 enterprises (or 44%) using IVR technology in their contact centers, exactly half continue to use touch-tone systems. A growing population of customers, however, has deployed or is deploying partially speech-enabled or fully speech-enabled systems, at 44% and 28%, respectively. Adoption rates of speech-enabled systems will continue to increase in the coming years, with more than half of the enterprises surveyed that have fully deployed speech-enabled systems expecting to have all IVR applications using speech technology within five years. Forrester's survey indicates that standards-based speech solutions are becoming more familiar and acceptable with customer service executives and IT operations executives as an upgrade strategy for legacy IVRs in the next few years.
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