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	February 3, 2006 Enterprise Marketing Platforms: SAS Successfully Integrates Analytics And Campaign Management The Forrester Wave™ Vendor Summary, Q1 2006 by Elana Anderson with Chris Charron, Sally M. Cohen, Jennifer Joseph

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Executive Summary

In our Forrester Wave™ evaluation of enterprise marketing platforms, SAS finishes as a midrange Strong Performer. SAS's Customer Intelligence suite incorporates several functional applications, including Marketing Automation, Marketing Optimization, and Interaction Management. The suite stands out for its best-in-class data mining, strong integrated analytics, and solid campaign management, but it falls short on marketing planning and resource management, as well as real-time interaction management. Previous releases of Marketing Automation faltered on performance, although SAS's most recent release is reported to have addressed the problems. SAS is a good fit for sophisticated direct marketers in financial services, retail, communications, and media verticals.

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