For Marketing & Advertising Professionals

Primary Analyst Photo	Document Information	Rate this Document
	February 3, 2006 Enterprise Marketing Platforms: SSA Global Excels At Interaction Management The Forrester Wave™ Vendor Summary, Q1 2006 by Elana Anderson with Chris Charron, Sally M. Cohen, Jennifer Joseph

This is an excerpt

Executive Summary

SSA Global acquired Epiphany in August 2005, rounding out its ERP capabilities with Epiphany's full suite of CRM functionality. Today, SSA Marketing Suite provides best-in-class interaction management tools, well-integrated analytics, and a solid campaign management solution. But the product focuses mainly on direct marketing — it lacks marketing planning and resource management functionality — and requires a proprietary data mart. In our Forrester Wave™ evaluation of enterprise marketing platforms, SSA is a midrange Strong Performer. The SSA Marketing Suite is a great choice for current SSA Global customers. Inbound Marketing should be short-listed by financial services and communications firms. Outbound Marketing is a good choice for midvolume direct mailers that do not yet have a marketing data mart in the financial services, travel and hospitality, communications, media, manufacturing, and retail industries.

This is an excerpt

Buy Risk-Free

Price: US $2495

Our Service Guarantee: If you are not completely satisfied with this document, notify Forrester within 24 hours of purchase for a full refund.

Already a Forrester Client?
Log in to read this document.