BEA Systems grew to $1 billion in sales on the strength of its WebLogic application platform. Although it was a first mover in offering a strong Java-based integration suite, WebLogic Integration (WLI), it only recently entered the enterprise service bus (ESB) market with AquaLogic Service Bus (ALSB). Those looking for an ESB that includes service orchestration must combine ALSB with WLI — but the two products together drive the total price into the high end of the market. Since this is market territory where BEA's focus on platform performance and scalability has taken it before, ALSB will be most successful in existing BEA shops or in the general high-end market, except for companies that only want a basic ESB providing connectivity and mediation, but without orchestration.
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