Fiorano Software has followed a similar technology trajectory as Sonic Software, but without building as large a business. Both built a business as Java Message Service (JMS) vendors when many predicted that this business would be absorbed into J2EE servers. Both saw the opportunity to grow that JMS-based business into early enterprise service buses (ESBs) by building Web services infrastructure as a layer over JMS. And both have since built out broad product lines around that ESB core. Yet smaller, privately held Fiorano has moved more rapidly than Sonic to embrace more of the latest WS-* standards. Now Fiorano appears positioned to grow its business, if it can get attention in the shadow of the larger companies entering the ESB market, like BEA Systems, IBM, and Oracle.
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